Tuesday, May 01, 2007

Who says we need our logo on every slide?

Garr Reynolds says: “The logo won’t help make a sell or make a point, but the clutter it brings does add unnecessary noise and makes the presentation visuals look like a commercial. And people hate commercials or being sold to. We don’t begin every new sentence in a conversation by re-stating our name, why do we bombard people with our company logo in every slide?”

He also shows a clip of Lewis Black appearing on CNN and getting fed up with the extraneous graphics on the display. Fun to watch:

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