Monday, November 24, 2008

Do something different!

How would you persuade people to call and get help to fix their financial situations? With the game changing in the market - many companies are running expensive ads to attract customers to call and buy their financial packages.

Why not instead hire celebrities to answer the phone randomly once in a while. This will create a buzz and will gravitate customers to call for help. When people see something they like (including a celebrity), they give you their attention. The unknown loan salesman is a mystery; however, the celebrity clearly can sustain your attention. You are watching them on TV or read their email (if the celebrity is your CEO etc) all the time and this is a proven pattern.

Invite Celebrities in your company (CEO, CFO, xxO etc) to answer the support calls once is a while.

Why not?

Friday, November 14, 2008

Mortgage payment

Should people get paid for paying their mortgage payment?

Thursday, November 13, 2008

Variable pay

Wages should be paid variably every week. Every fourth week the wage is more (for example 30-50% more). Other weeks are reduced to give the same overall pay.
Consequence is that people might live on the basic wage and treat the extra amount as investment money. There might be careful planning to get a new mortgage. The fourth week wage should increase depending on the profitability of the company – and that applies to everybody and not just some people on top. People may look at their salary in two ways: 1) current expenses and 2) capital money

This could have a powerful effect on investment attitude and economy.