How would you persuade people to call and get help to fix their financial situations? With the game changing in the market - many companies are running expensive ads to attract customers to call and buy their financial packages.
Why not instead hire celebrities to answer the phone randomly once in a while. This will create a buzz and will gravitate customers to call for help. When people see something they like (including a celebrity), they give you their attention. The unknown loan salesman is a mystery; however, the celebrity clearly can sustain your attention. You are watching them on TV or read their email (if the celebrity is your CEO etc) all the time and this is a proven pattern.
Invite Celebrities in your company (CEO, CFO, xxO etc) to answer the support calls once is a while.
Why not?
Monday, November 24, 2008
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